Types and functions of display shelves

New product notification

Most of the paper shelves/paper display stands belong to the new product notification advertising. When the new product is sold, with other mass media, the use of paper shelves/paper display shelves in the sales place for promotional activities can attract the attention of consumers and stimulate their desire to buy.

Attract customers into the store

With two-thirds of actual purchases made on an AD hoc basis, it's clear that retail stores' sales are directly proportional to their customer traffic. Therefore, the first step in the promotion of paper shelves/paper display shelves is to attract people into the store.

Entice customers

How to attract customers to pay attention to goods and arouse interest, paper shelves/paper display shelves can attract customers' attention with their novel patterns, brilliant colors, unique ideas and other forms, so that they stop and stay and then become interested in the goods in the advertisement. Creative, eye-catching paper shelves/paper display shelves can often play an unexpected effect. In addition, on-site operation, trial samples, free tasting and other in-store live advertising forms can also greatly mobilize customer interest and induce purchase motivation.

Prompt final purchase

Motivating customers to finally buy is the core function of paper shelves/paper display shelves. To this end, we must grasp the customer's concern and excitement. In fact, the previous induction work is the basis to promote the customer's final purchase, the customer's purchase decision is through a process, as long as the promotion work in the process is sufficient, the result will naturally occur.

Substitute salesman

Paper shelves/paper display stands have the reputation of "silent salespeople" and "the most loyal salespeople". Paper shelves/paper display shelves are often used in the environment of the supermarket, and the supermarket is the purchase method of choice, in the supermarket, when consumers face many goods and do not know how to start, placed around the goods of an outstanding paper shelf/paper display shelf, faithfully and constantly provide consumers with commodity information, play a role in attracting consumers and promoting their purchase determination.

Create a sales atmosphere

The use of paper shelves/paper display shelves strong colors, beautiful patterns, prominent modeling, humorous actions, accurate and vivid advertising language, can create a strong sales atmosphere, attract the attention of consumers, so that they have the impulse to buy.

Enhance corporate image

Paper shelves/paper display shelves, like other advertisements, can play a role in establishing and enhancing the corporate image in the sales environment, and then maintain a good relationship with consumers. Paper shelves/paper display shelves are an important part of corporate visual identity. Retail enterprises can make the store logo, standard word, standard color, corporate image pattern, slogan, slogan, etc. into various forms of paper shelves/paper display shelves to create a distinctive corporate image.

Holiday promotion

Paper shelves/paper display shelves are an important means to cooperate with holiday promotions. In a variety of traditional and modern festivals, paper shelves/paper display shelves can create a joyous atmosphere. Paper shelves/paper display shelves have played a contributing role in the holiday sales season.