Branded goods are a powerful tool

July 04, 2023

Unlike fleeting print ads or social media campaigns, branded goods have a life span of months and, if chosen thoughtfully, also play a functional role in the recipient's life.

Is your marketing plan still relevant in light of the changing nature of the market, the challenging state of the economy, and environmental, social, and governance (ESG) factors? Branded products is a potent instrument to draw attention to a brand and win over the heart of consumers-even in countries with the tightest margins and where consumer demand for return on investment on all marketing expenditures is rising.

The biggest businesses in the world utilize these tools to increase consumer loyalty, disseminate advertising messages, communicate with consumers, support recalls, express gratitude, elicit specific responses, and foster brand equity over the course of months or even years.

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Social contract - Brands not only use clothing and promotional goods to function, but also leverage their impact on society, the environment and individual initiatives. Similarly, many brands are looking forward to products that promote a healthier lifestyle and are very concerned about the sustainability of the materials used - think bamboo, seed paper and the shift away from plastics, among others. For most brands, they are looking for branded products that reflect their commitment to social and environmental initiatives. Bottom line: Brands are looking for more socially conscious promotional product options that reflect their values.

Form meets function - as well as clothing for the workplace, clothes that can be worn at work, after work and on weekends are all the rage. Lightweight knitwear, hoodies, wool, functional features and comfort are Paramount. More and more users are also looking for styles that meet the need for ease and comfort at work, home and play. Clothing trends clearly emphasize health and wellness items, outerwear and performance gear as the most sought after gifts and giveaways for employees and customers.

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Memorable experiences matter - after nearly three years of the pandemic, events, trade shows and launches are finally back in full swing. At the same time, businesses are also facing economic uncertainty, so they want to prioritize investing in revenue-generating activities, which means creating the most memorable customer experiences is key. Corporate gear and gifts will play a key role in providing a unique experience for attendees striving to attend these events and trade shows - it has never been more important for this kind of memorabilia to capture people's attention and bring attendees home to strengthen the brand.

Employee experience - Businesses are increasingly using their branded items to welcome their varied employees and improve the value of their brands. Powerful onboarding tools with key messages about the company's vision and values, as well as useful and practical branded goods, are frequently offered as incentives in employee recognition and reward programs. Employee onboarding kits with carefully chosen items that reflect the company's brand, values, and culture are all the rage.

Author:

Ms. Erica Zhang

E-mail:

info@jh-displays.com

Phone/WhatsApp:

+8618896809372